Remarketing For More Revenue
Reusing. Recycling. Remarketing?
You’ve probably been the target of remarketing before. Maybe you spent one chilly winter night browsing online for slippers, but you didn’t buy anything. Then you started seeing banner ads for slippers everywhere. For the next several days or even weeks, cozy footwear followed you around to every corner of the internet.
That, in a nutshell, is remarketing: a second (or third, or fourth) chance to close a deal.
Reaching customers when they’re most likely to buy
“You use marketing to bring a visitor to your website, and if they don’t make a purchase, you use remarketing to bring the visitor back to your website and convert them into a sale.”
– Neil Patel, Quick Sprout
Shopping cart abandonment is all too real — it happens over 70% of the time — and remarketing helps fight against that. But in the wrong hands, this approach could get annoying (imagine if those slippers followed you around forever?). Which is why this infographic from Quick Sprout is a quick, handy primer for tips on creating lists and refining campaign strategies, such as:
- Excluding certain audiences
- Setting impression caps
- Ensuring consistent messaging
Of course, if you have a higher than normal rate of shopping cart abandonment, you may have more problems than remarketing alone can solve. And, as with all forms of advertising, you’ll have to spend money to make money. But if you play your cards right, you could find your website averaging more conversions — and your company earning more revenue — than ever before. And that’s never a bad thing!
Read on to learn more.