A consistent nonprofit SEO strategy is a great way to get visibility to your organization without spending the limited marketing budget you have. Implementing some basic SEO tactics doesn’t have to take all day – there are some quick-fixes to your online efforts that can have lasting effects. Just add a few good habits to your current marketing strategy to consistently grow your nonprofit organic presence.
Website health overview for page speed
There is no point in putting time and energy into an SEO strategy on a slow or broken website. The best way to make your website more rankable, your website needs to be fast and healthy. That can feel frustratingly vague, but there are tools out there to guide you through a website health check process. The Google Page speed checker link help will find and list the specific areas of improvement for your website. For even more insight into the needs of your website, the Lighthouse extension can elaborate more on any issues on your website and give you a pathway to website health.
Common Website Speed Issues:
Special Tip: Put a special focus on your mobile website – this is the version of your website Google uses to index and ultimately rank your content.
Creating content consistently is an important part of a nonprofit SEO strategy that gives Google bots a reason to be constantly updating the ranking of your website. It also gives prospects more avenues to find and be moved by your stories, mission, experience, and cause.
Plan for the busy season by creating a content calendar to follow through the year. A content calendar doesn’t mean that you have to have everything for the year written in a few weeks, but it does help you rest easy knowing you don’t have to scramble for a plan when your schedule is overflowing with tasks. Plan out the general topics you want to highlight during certain times of the year or schedule out your interviews in advance.
Feel yourself getting in a content rut? Here are some ways to spike some variability in your posts.
Whether you are updating old content or publishing new, you need to establish a basic keyword strategy to shape the SEO goals for your content.
Many practices will ultimately improve your organic presence. But, we understand that you have limited time and need to prioritize what you spend your time on. So, here is a prioritized list of the habits that will maximize your SEO strategy on a tight time-budget. If you do anything to your published content, do these:
Gaining backlinks is the practice of reaching out to other third-party companies and organizations for links from their website to your content. Gaining a strong backlink can be one of the most impactful ways to improve SEO standing.
If we don’t pay attention to gaining backlinks consistently, this few-minutes-a-week task turns into an hours-long ordeal. Here are our favorite tips for link-building:
SEO doesn’t have to stop at your website. Since there are multiple avenues to get to your organization, it’s worth maximizing the visibility of all your most important channels. Check out some cheat sheets to extend your SEO strategy to your social media!
Check out Highervisibility‘s mini-infographics for more tips on how to optimize your business pages for Google, Facebook, and Pinterest.
Set up structured data
If you already have the basic habits down-pat, try graduating into SEO strategy 201 with structured data. We discuss the ins and outs of structured data updates for the new year here!
Let’s explore a few of the structured data updates that will affect your SEO strategy in 2020.
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