The Right Way to Market Activism
The Right Way to Market Activism
Activism can be a tricky thing to advertise. If you go too small, no one will be impacted by your message. If you go too big, critics may say that your message is unrealistic. When you go too detailed, people can pick your plan apart. When you are too general, your message doesn’t seem sincere. Because there are companies out there that create empty activist campaigns...