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Tag: ad blocking

The Problem of Ad Blocking

The problem at hand for online publishers is ad blocking. The growing number of ad blocker users is a major challenge for publishers and not one they often realize needs to be addressed. Not too sure that that’s true? According to Adobe’s 2015 Ad Blocking Report, there are 198 million active ad blocking users globally. Last year, ad blocking in the United States grew by 48% and reached...

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