Tag: ad strategy

Nonprofits can run abandoned cart campaigns too

“Hey, remember that time you almost gave us money? Hahaha us too.”  It can be awkward to remind well-intentioned people that they never completed the online donation process. This kind of outreach feels impossible for a nonprofit because nonprofits run off the charitable giving of the public. It doesn’t scream grateful when you call someone out for *almost* donating....

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