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Tag: ads

The Rise of Phony Ads and How They Ruin Reputations

The Rise of Phony Ads and How They Ruin Reputations Today, my Monday morning started with a bad Facebook review for a client who claimed we spammed them with ‘crass and inappropriate’ ads. My heart skipping a beat, I reviewed our ads for anything that could be considered crass, and (of course) came up empty. Reaching out to Facebook support for more insight, they filled me in on the growing epidemic...

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Revisit your Audience Personas this Holiday

Oh, the holidays… Love them or hate them, they are a great time to boost engagement from a larger audience. When you use the right strategy and targeting, you can grow your audience in a way that benefits you for the New Year and beyond by looking at your audience personas. But is your company’s targeting strategy in November and December the same as your strategy in...

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The Effects of Social Media on Ad Spend [Infographic]

Research shows that marketers today are investing more in social networks (like Instagram), video channels, and messaging apps (like Facebook Messenger) in an attempt to reach customers and prospects in the online arenas they frequent. HubSpot’s State of Inbound reports that 46% of teams have higher budgets in 2018 and a lot of that is going to social marketing! We know, for example, marketers...

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Google Eliminates Sidebar Ads But Don’t Freak Out

You’ve probably used Google once or twice in the last few weeks. We know you had to look up the recent ‘dog or food?’ photo collages that were blowing up the internet (our favorite was ‘puppy or bagel?’). But more importantly, while you were Googling, did you notice anything different? In the past, searches for products would pull up a few paid ads in the search results page (SERP)....

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