Marketing Lessons to be Learned from Pepsi’s Controversial Commercial
Photo Source: The Daily Beast
Usually, I wouldn’t bother writing about a failed advertising attempt. But, well, have you seen Pepsi’s latest commercial (which has subsequently been yanked)? It features model Kendall Jenner and makes light of the recent protests sweeping the nation, as well as civil rights movements throughout history.
How did a company like Pepsi manage to achieve all...
