advertising Archives - Dowitcher Designs

Strategies that Minimize Buyer’s Remorse

Strategies that Minimize Buyer’s Remorse Last night, I popped into Lush Cosmetics because I had time to spare and love the smells that always accompany the business. Without any plans to purchase, I perused the bath-bombs and happened upon the shampoo bars. Having the average amount of green-guilt we all tend to have, I’ve always been intrigued by this little plastic-free alternative to bottled...

Generation Gap: How People of Different Ages View User-Generated Content

The word “millennial” is thrown around quite a bit and many marketers are greatly concerned with how to reach this group of consumers. Which raises the question, just how do you interact with different age groups across social media? The vast majority of people use social media to talk about companies; from celebrities to friends to your mom, people take to social to discuss a newly...

Holiday Marketing 2016 Trends and Tools

The appearance of pumpkin-flavored everything on every menu and every shelf in Trader Joe’s means one thing – Fall is finally here. (Sure, it’s 80 degrees here in Santa Barbara, CA, but I’m determined to to wear sweaters, scarves, and leggings because it’s November and I am ready for holiday weather.) With pumpkin spiced lattes comes the inevitable – a countdown...

Have a Spooktastic Halloween!

Whether or not you celebrate Halloween personally, it’s a great holiday for advertisers. Candy, costumes, pumpkins, zombies – it’s a creative’s dream. Plus, Americans are expected to spend a $8.4 billion on Halloween in 2016. Depending on your company, you might change up your product offerings, decorate your store, get creative with images, run a photo contest, turn your...

Changing the Online Marketing Game with Programmatic Native Advertising

“Programmatic native advertising.” Say that five times fast! Sure, it’s a mouthful to say but what exactly is programmatic native advertising and how is it changing the digital marketing game? First let’s tackle ‘programmatic.’ This got a lot of hype a few years back as automation techniques grew. MarketingLand defines programmatic advertising as: “ helps...

What’s In The Forecast?

Image found on santabarbara.com Living here in Santa Barbara, California, the weather is consistently “sunny with a chance of sun.” Beach days are almost always in the weather forecast; sunny, cloudless days perfect for lazing around by the ocean are what this town is known for. And why this blog post ends here because I need to change my office for the day, immediately! Only kidding,...

Tag: advertising