Tag: advertising

If a Site Isn’t Ad-Blocker Friendly, More Consumers Would Choose Their Ad Blocker Over Site Access

  For the past eight years, inbound marketing and sales software company Hubspot has published an annual report titled State of Inbound. Hubspot surveys thousands of marketers and salespeople worldwide about their challenges, priorities, and strategies. All those tasty tidbits of information are then compiled into an extensive analysis report that not only presents the data but predicts the...

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Bye-bye, Buy Button? Dynamic Ads are Winning Social Revenue

Wasn’t it just a year ago that we kept hearing folks in-the-know confidently dismiss Facebook as “dead?” Well, for a social media network that had supposedly flatlined, it sure is showing strong vital signs. During their earnings call at the end of July, Facebook reported a revenue of $6.436 billion for the second quarter, up 59% from $4.024 billion in Q2 of 2015. Additionally,...

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The Passé Press Release and Other Stories

The landscape of public relations has changed dramatically in the past decade. Old PR and distribution techniques won’t really cut it anymore. In place of the pitch letter and a list of editorial contacts are more tech-savvy ways of connecting with audiences across the interwebs. Blogging is en vogue but does that mean that press releases are now passé? It seems that every few years you read...

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The Problem of Ad Blocking

The problem at hand for online publishers is ad blocking. The growing number of ad blocker users is a major challenge for publishers and not one they often realize needs to be addressed. Not too sure that that’s true? According to Adobe’s 2015 Ad Blocking Report, there are 198 million active ad blocking users globally. Last year, ad blocking in the United States grew by 48% and reached...

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And the ADDY Goes To….

Drumroll, please! The Dowitcher team is proud to announce 4 award wins from the American Advertising Federation (whoohoo!). We took home two silver awards for book and web design and two bronze awards for web and logo design. We don’t want to toot our own horn but it’s pretty awesome when our hard work and designs get recognized. Congratulations to the whole team and a special shout out to Ms. Hanna...

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Remarketing For More Revenue

Reusing. Recycling. Remarketing? You’ve probably been the target of remarketing before. Maybe you spent one chilly winter night browsing online for slippers, but you didn’t buy anything. Then you started seeing banner ads for slippers everywhere. For the next several days or even weeks, cozy footwear followed you around to every corner of the internet. That, in a nutshell, is remarketing:...

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Facebook for Nonprofits Underwhelms

Over the past month, you may have heard some chatter about a brand new tool Facebook has rolled out. Not surprising. Since 2013, Facebook has been trying to assert itself as a force for social good. In November of last year, they launched fundraiser pages and improved donate features. (See a past Dowitcher blog on this very topic!) In December, they even created a Social Good Team, dedicated to...

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Weird Data: Outbound Marketers Say Outbound Marketing “Overrated”

For the past seven years marketing software company HubSpot has published an extensive annual research report called State of Inbound. The report includes data collected from marketing professionals on their biggest challenges, priorities, and the tactics they utilize to meet their goals. HubSpot favors a less traditional brand of marketing, known as inbound marketing, that has been growing rapidly...

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To Win Digital Advertising, Think Outside the Interruption

I’m generally a pretty relaxed person. That is, until something stands between me and the thing I want to do on the internet. Say, when I’m trying to watch a video and a commercial plays first. Or when I accidentally mouse over a link or banner and get a flyout marquee covering most of the content. Or when the whole window dims to reveal a pop-up ad, forcing me to frantically search...

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Demystifying Content Marketing

Even marketing superheroes can find content scary. // Image credit: George Perez, The New Titans #61 (November 1989) Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them. Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights...

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How The Onion Gets You to Click on Ads

While we’re on the topic of native advertising, here’s something I didn’t know until now: The Onion does native advertising, too. And does it pretty well. For those who don’t know, The Onion is an entertainment media company that deals in satirized news. In other words, don’t believe what you read on The Onion, unless you want to believe that hockey fans were treated...

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BuzzFeed is Winning Native Advertising, But Not Without Controversy

17 Dogs Who Could Steal Your Boyfriend. 23 Photos That Will Instantly Drive Canadians Crazy. 16 Moms Who Made Facebook a Cringe-Worthy Place. With real headlines like these, it’s not hard to see why in some circles the name BuzzFeed has become shorthand for “junky clickbait.” But while it’s true that BuzzFeed is responsible for many of the attention-seeking list articles...

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