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Tag: advertising

Are Bike Paths The Next Advertising Frontier?

Now here’s some outside-the-banner-ad thinking for you. During the month of April PepsiCo’s Naked Juice leased a unique bit of ad space from Fair Park public park, just east of Dallas, TX: the bike lanes. Naked placed special skid-free decals bearing their logo and messaging roughly every 75 feet along the path, which ran for 5 miles. To sweeten the deal (literally), Naked occasionally...

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Why So Serious? Fuel Social Sharing with Humor

In case you hadn’t noticed, the internet is crowded. With so much content floating around the web, a creative approach is necessary to assure your voice is different and distinctive from the rest. If everyone is playing it safe with their marketing, how will anyone stand out from the crowd? Today, with social media driving a significant and ever-growing amount of website traffic, the key to standing...

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Connecting Brands with Content: Tumblr Launches Creatrs Network

These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients. But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else. The best brands...

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Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch it here. The announcement said...

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