Tag: analytics

The Essential Metrics of Content Marketing

Talented team of content marketers? ✔️ Well-documented content marketing strategy? ✔️ Executing the plan with style and flair? ✔️ It’s great if your content marketing team can confidently say all three of those items above have been accomplished! However, there is still one more item to check off your list to ensure the success of your content marketing and that’s to measure. You...

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What You Need to Know About Marketing Reporting

As an integrated marketing agency, we do lots of reporting for our clients and know that marketing + data is a crucial combination. How do organizations determine if a marketing strategy is working or whether they should even pursue a certain strategy without looking at metrics? It can be challenging, that’s for sure, but digging into analytics tools and social insights helps answer specific...

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Common Marketing Challenges: Part 2

Marketers face too many challenges for one blog post! Even after finding a strategy that works for your company, success isn’t guaranteed, as we face innovation and competition constantly. Go check out the first part of this series to brush up on other common B2B marketing challenges facing businesses. Today let’s tackle providing ROI and other marketing analytics challenges and see...

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How to Lose that Website Weight Fast!

Well, once again summer is over. The days are getting shorter, the nights a bit chillier. Soon, all you’ll feel like doing is curling up on the couch with a stack of blankets and a stash of treats. But with indulgent holidays on the horizon, now seems like a good time to remind you to watch your weight. Your website weight, that is. Website obesity is becoming an epidemic of sorts. And while...

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Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week. search en·gine op·ti·mi·za·tion noun: the process of improving your website so it attracts more visitors from search engines (e.g. Google, Bing, Yahoo) Search engine optimization is a rather...

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Google Announces Big Changes

Google announced a slew of major updates and new products at the Google Performance Summit in San Francisco on May 24, 2016. This annual event is for key Google AdWords and Analytics customers and shares sneak peaks into new features, product plans, research, and more. Google has been making big announcements in the spring for several years now and they usually center around mobile. This year was...

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Tracking Happiness Over Time: A Fascinating Twitter Study

Tracking Twitter happiness. Social media marketers love to measure things. They love to measure customer engagement, for example. Brand awareness. Sales conversion. Return on investment. The most fascinating thing to track, however — at least to me — is sentiment. And I’m not talking about that schmoopy, gooey feeling you get when you think about your first crush. Marketers want...

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Cool Tool: Easy Custom Dashboards for Google Analytics

If you have a website, then you have a Google Analytics account. Analytics are vital to gauging both your website’s successes and its failures. Are your visitors abandoning their carts before checkout is completed? Do you have a high bounce rate? Which content is getting the most traffic? What are your traffic sources? These are things that are impossible to know unless you have Analytics. Analytics...

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Pinterest Introduces Analytics for Brands

New Pinterest analytics track a variety of metrics, including pins, repins, impressions, and clicks. Pinterest recently added new functionality in the realm of analytics. Available for business accounts, Pinterest’s web analytics will measure pins, repins, impressions, and clicks over time. Now brand owners can more accurately measure and track numbers such as how many people are pinning from...

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Coca-Cola Finds Online Buzz Doesn’t Boost Sales, then Defends Social Media as ‘Crucial’

So you’ve probably heard the news that Coca-Cola executives delivered last Monday at the Advertising Research Foundation’s conference in New York. Coca-Cola’s study found that online buzz did not directly impact their short term sales.   The social media world was immediately abuzz. Two days later we heard from Wendy Clark, senior VP-integrated marketing, who says social media...

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