Storytelling Chapter 2: Profiling Employees
One of the many storytelling techniques I mentioned in Chapter One of this series surrounded profiling employees. In part to increase your brand’s authenticity and in part to add a sense of personality, introducing your team can be a great way for interested parties to get to know you and to understand who you are and what you stand for.
Using Dowitcher as an example (yes, I’m biased),...
