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Tag: B2B marketing

Leveraging LinkedIn for B2B Marketing

Did you know that more than 50% of all business to business (B2B) social traffic comes from LinkedIn? And a whopping 80% of leads are from LinkedIn, too. Which makes sense when you consider that over 560 million professionals use the platform. LinkedIn is quickly pushing out other social platforms such as Facebook, Twitter, and Medium and proving it reigns supreme as a distribution channel, publishing...

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B2B Marketing Trends [Infographic]

Hopefully you’re not too sick of all the trends and predictions blogs because I really like this infographic from Brafton and had to share it! Most of these probably won’t be surprising. You’ve heard terms like “personalization,” “automation,” and “AI” before and you might even already be implementing a few of these into your content marketing...

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