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Tag: B2B

Why B2B companies Should Invest in Video Content

Why B2B companies Should Invest in Video Content There are several reasons why household names in the B2B realm invest in video content. It’s a low risk, high reward marketing strategy that can bring long-term value to a marketing strategy.    Investing in B2B video marketing can look like regular, small, and casual clips for social media, and it can also look like more in-depth production explaining...

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How to Pick Better Images for Social

I’m sure you already use images across the various social platforms your brand is active on. But are you selecting the best images per platform? If you want to improve engagement on social you’ll have to think even more visually. And remember, not all social platforms have the same best practices when it comes to what is a successful image. Across the board, visual media performs better...

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B2B Digital Marketing for the Holidays Made Easy

It’s that time of year again; every grocery store is selling pumpkins, your neighbors have spookily decorated their front lawns, the air is crisper, and soon all we’ll hear in the stores is Christmas music. That’s right – it’s holiday season. This time of year is extremely busy for businesses, big and small. Larger organizations are typically more slow to move and...

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Craft a Winning B2B Social Strategy

Typically when you think of companies who have found success on social, the ones that first come to mind are business to consumer brands (B2C). But business to business (B2B) companies can find just as much success on Twitter, Facebook, and Instagram, if they’re willing to seize the opportunity. Many B2B companies are still relying on traditional marketing tactics like cold calling and hosting...

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Boost Your B2B Social Marketing

Social media continues to remain one of the most profitable and popular traffic sources for companies, including business to business (B2B) organizations. According to recent research from Content Marketing Institute 83% of B2B marketers use social media networks for traffic/client generation. The same research shows that the average B2B organization is present on six social media channels. Clearly,...

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Common B2B Marketing Challenges

Last year, HubSpot reported in their annual State of Inbound report that the biggest challenge for marketers is generating traffic and leads. Marketers also struggle with proving ROI and securing budget. Basically, marketers face a wide array of challenges, daily – from forming strategies to social conversion to technology integration to hiring top talent. That’s a lot to unpack in...

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Revisiting Your Marketing Personas

Creating your buyer personas is the foundation of an effective inbound marketing strategy. You (or your marketing team) worked out your ideal customers back when you first created your marketing strategy using market research, sales analytics, and business goals. You researched their priorities and created content that resonated with their needs. This was an integral piece of your strategy because...

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