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Tag: black Friday

#OptOutside Campaign 2016: REI Builds on a Movement

Last year REI did something some retailers thought was crazy, and some marketers thought was brilliant: they decided to close their stores (and online fulfillment) on Black Friday, give employees a paid day off, and encourage everyone to get outside. The #OptOutside campaign started a movement bigger than the outdoor retailer and proceeded to win not only good will but a boatload of advertising...

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REI’s #OptOutside Campaign: A Breath of Fresh Air!

There are few things I like better than a good hike or a challenging yet rewarding backpacking trip. So it’s no big surprise that I’ve been an REI member for many years. In fact, I remember going to REI to pick out backpacking gear with my Dad when I was a little kid. It was like a big toy store. I also learned at a very early age that those Clif bars that said brownie did not, in fact, taste like...

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