Tag: blogging

What’s In Your Blogging Diet?

Creating compelling content is a foundational element to inbound marketing but it can be difficult to know how to do that. Consistent blogging is an integral piece to any successful content marketing strategy. A company blog serves many purposes. It can improve your website’s search engine optimization, drive traffic, convert traffic into leads, and establish authority. Plus, blogging gives...

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Desperately Searching For Blog Topics? Here’s Where To Find Them

One of the most daunting things a writer faces is a blank page. Have you ever poured your coffee, sat down at your computer with a new document open and just….sat there watching the cursor blink? Yeah, in case you’re one of the lucky one’s who always knows what to write about, let me tell you that it is no fun. When you are constantly creating content and posting new pieces regularly,...

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Blogging Strategies: Repurposing Your Content

Reuse and recycle, that’s my motto.   There is really no reason to create something from scratch every single time you want to reach out and engage with your audience. You just need to be creative and innovative! I know, I know – easier said than done. Just how does one get the most out of a piece of content? First, let’s start with what it is and why we do it. Why you repurpose...

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Blogging Strategies: Becoming a Successful Content Creator

Blogging: not just for the fashionista millennials A blog is an asset of any strong content marketing tactic. Most established businesses know the importance of blogging. They understand the purpose of incorporating blogging into their content strategy is to educate, engage, and attract more readers and customers. Done right, a blog can help grow both your business and your professional life. Content...

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The Passé Press Release and Other Stories

The landscape of public relations has changed dramatically in the past decade. Old PR and distribution techniques won’t really cut it anymore. In place of the pitch letter and a list of editorial contacts are more tech-savvy ways of connecting with audiences across the interwebs. Blogging is en vogue but does that mean that press releases are now passé? It seems that every few years you read...

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Medium Goes Big with Brand-Friendly Publishing Suite

For years now we’ve known Medium as a neat little self-publishing tool that anyone can use to put their words in virtual ink. Now, Medium’s made an aggressive move to position itself as much more than that: a comprehensive platform that could effectively replace your blog — or even your whole website. But before I get too far ahead of myself, let’s review the slew of new...

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Target the Best Social Content Length

They say more is better but I can think of several examples where that’s just not true. More dental work, for one. More time spent in line at the DMV, for another. But one example that doesn’t come to mind so easily is, well, the length of your social content. I’m not a fan of blog posts that are simply a scant handful of words and a link back to the original article, but the solution...

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Connecting Brands with Content: Tumblr Launches Creatrs Network

These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients. But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else. The best brands...

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6 Reasons Why Blogging Isn’t Dead, Just Different

No one knows for sure when exactly it happened, but happen it did. You couldn’t escape the headlines: 2013 was the year the blog died. It didn’t seem right. Dead? How could this be? Why, I just saw a blog the other day. Looked pretty alive to me. Blogs didn’t die in 2013, of course. Maybe you could argue that commenting did. Or maybe, most accurately, you could argue that the blogging...

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Six Steps to Successful Inbound Marketing

Here at Dowitcher Designs we we deal a lot with matters of inbound marketing — that is, when leads or potential customers come to you. And let me tell you, success starts with careful, precise planning. After all, in order to achieve your goals you must establish them first. But being that inbound marketing is a results-focused process, it seems like many businesses just want to skip right...

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Blog Problems, Solved: How to Attract (and Keep) an Audience

Attracting an audience of readers to your blog. So, you decided you needed a blog. You identified what to blog about and started collecting topics to write. Since then, you’ve been churning out posts like a mad scientist of wordsmithery. You hate to brag, but you’re pretty sure each one’s better than the last. And yet every time you hit publish… crickets. You check your blog’s...

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Where To Find Blog Topics

Yikes! A blank page can be a daunting sight. You’ve poured some coffee or tea and sat down at your computer. You’ve signed into your blog’s admin panel and added a new post. And now you’re staring at the blank page on your screen as the cursor blinks. So, uh… what next? Figuring out what to write about can be the hardest part of writing. Why else are creative types...

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