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Tag: Bounce Rate

At What Rate Does Your Website Bounce?

Contrary to reason, the term “bounce rate” has nothing to do with balls or trampolines. Nor does it have anything to do with bars — but feel free to ask a bouncer what his “bounce rate” for the evening is and see how long it takes him to add you to his numbers. No, in the world of websites a bounce rate is the number of people who visited the first page of your website...

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How Page Load Time Impacts Your Bottom Line

We’ve all experienced it: you typed in a URL or clicked a link, and you’re waiting… waiting… still waiting for a page to load. Seconds feel like minutes. And odds are, within a couple seconds, you’re trying to decide – do you want the content enough to wait for it? Or do you hit the back button and go elsewhere? Page load time isn’t a new concern in the...

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