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Tag: brand

From Fool to Cool: The Art of a Brand Refresh

From Fool to Cool: The Art of a Brand Refresh It can be easy to get comfortable with the strategies, branding, and promotions that have always worked just fine. The phrase “If it ain’t broke, don’t fix it” may come to mind every time someone suggests putting time into a brand refresh or design makeover.   But after a while, you may pop your head up and realize that your audience has changed, and...

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Building a Brand Personality

Marketers often talk about developing a “voice.” Cultivating a brand personality is one of the best things a company can do to attract – and keep – their ideal customer. One of the best ways to grow that brand personality is through social media. However, growing a true and loyal following – building a strong brand voice – is more than just getting fans or followers...

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