Tag: Branding

Lessons in Brand Sentiment and Adaptation: Sherwin-Williams

Lessons in Brand Sentiment and Adaptation: Sherwin-Williams Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is...

How to use Reddit for Marketing

How to use Reddit for Marketing What is Reddit? Reddit is a popular online platform that functions as a social news aggregation, discussion, and community forum. Users, also known as “Redditors,” can submit links, images, and text posts to themed communities called “subreddits.” These subreddits cover various topics, including news, entertainment, technology,...

Why You Need A Style Guide (Even If You Think You Don’t)

That’s right: your business needs a style guide, no ifs, ands, or buts. We talk quite a bit about branding at Dowitcher HQ and a style guide is a really handy thing for clients’ to have prior to embarking on a design project or marketing campaign. What is a style guide? A style guide is a document that helps creators make consistent, on-brand content. It’s a set of...

Lessons from Nonprofits on Purpose-Driven Branding

We discussed this earlier in the month but brands are becoming increasingly purpose-driven. And marketers can learn a lot from nonprofit organizations when it comes to crafting a purpose-driven brand. Whether you’re actively looking for marketing inspiration or just need a quick break from your daily activities, keep reading to gain insights gleaned from successful nonprofit...

Stand Out by Crafting a Purpose-Driven Brand

Brands are becoming increasingly purpose-driven, like Patagonia, who weaves environmental activism into every aspect of the company. This shift is because consumers’ purchases are increasingly driven by their values. Did you know 91% of millennials are ready to change brands to one that aligns with their values? Millennials might be the driving force behind more brands practicing...

Why You Need A Style Guide

Why Your Brand Needs a Style Guide The purpose of a brand style guide is ensure that contributors can create content in a clear way that reflects the brand’s style. Cohesion is important because it establishes a strong brand voice that will resonate with your target audience and build brand awareness. A well-developed style guide is a key tool in establishing brand identity....

Creating a Sub-Brand

Creating a Sub-Brand for your business Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand. Sub-brand elements When creating your sub-brand, elements such as typography, logos, color...

Creating A Sub-brand For Your Business

Creating A Sub-brand For Your Business If you’re trying to expand your business and reach more consumers, one great tactic is creating a sub-brand. Unsure what a sub-brand is? Essentially, it’s a subsidiary or a secondary brand that “branches off” from a main brand. Having said that, it’s important to note that sub-brands are not the same as brand extensions (the latter is defined as applying...

Is Your Brand Evolving?

Brand image and identity tie in heavily with business success. After all, the brand is the story you’re telling to engage with the audience, from tangible items like the name, logo, and website to intangible components of your company that help build a connection between company and customer. But a brand should not be a static thing; it needs to grow and adapt to match current trends. As...

Questions to Kick Off a Rebranding

B R A N D I N G: It’s the work you do to influence the way your organization is perceived. Align your internal identity and external image and you’ve got one seriously powerful brand. Looking to change up your company’s image? Many folks might feel that change is not necessary or they’ll feel a strong attachment to the existing name, logo, mission. But every so often, a...

Storytelling Chapter 2: Profiling Employees

One of the many storytelling techniques I mentioned in Chapter One of this series surrounded profiling employees. In part to increase your brand’s authenticity and in part to add a sense of personality, introducing your team can be a great way for interested parties to get to know you and to understand who you are and what you stand for. Using Dowitcher as an example (yes, I’m...

Storytelling Techniques

Once upon a time, in a kingdom far far away, there lived a princess in need of a stellar marketing team to reimagine her brand. A team who knew how important storytelling is and could rewrite hers, for the princess was tired of being a princess and dreamt of slaying dragons and running her own company. Clearly I need to take a fiction-writing class! Still, I’d like to talk today about...