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Tag: Branding

Talk About Type with These Helpful Terms

Most of us know whether we like — or hate — a font, but we don’t know why. Could it be those curly things on the ends? What about the way it leans, or whether the edges are rounded or sharp? When it comes to typography, most folks can’t tell an arc from an arm. Which is just fine — after all, most of us don’t spend more than five minutes in a lifetime picking out fonts. But if...

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Medium Goes Big with Brand-Friendly Publishing Suite

For years now we’ve known Medium as a neat little self-publishing tool that anyone can use to put their words in virtual ink. Now, Medium’s made an aggressive move to position itself as much more than that: a comprehensive platform that could effectively replace your blog — or even your whole website. But before I get too far ahead of myself, let’s review the slew of new...

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4 Characteristics of a Successful Logo

We live in an age where visual communication and branding surrounds us. Fast brand recognition is frequently the key to success. A logo serves as a an instant reminder that you, your company or your product is “out there.” A logo rarely sells or describes your company, but instead works as a symbol for your company. A logo should reflect the personality of your company (your branding) and at the...

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8 Ways to Put Live Video Streaming to Work for Your Brand

We’ve learned that live video streaming is a big, valuable marketing tool, and it’s only getting bigger and more valuable. But how can you actually use it to your advantage? I’m glad you asked. Ways you can add live streaming to your content marketing toolbox #1 Share events Attending a conference or a industry event? Be the “eyes and ears on the ground” for customers...

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Should Your Environmental Non-Profit Brand Go Green?

Got rebranding on your mind? If so, you’re probably casting a critical eye on every graphic element your organization uses — right down to the colors. If the work you do is focused on helping the environment, then green just might already be one of your colors. In fact, it’s probably already one of your competitors’ colors, too. (Note: it may sound odd to say that nonprofits...

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Write A Value Proposition that Rises Above Your Competition

You already understand that a key part of marketing your business is highlighting its key benefits. But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does. This promise is called a value proposition. Ideally it should be very brief...

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Demystifying Content Marketing

Even marketing superheroes can find content scary. // Image credit: George Perez, The New Titans #61 (November 1989) Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them. Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights...

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Is Your Low-Contrast Design Costing You Clients?

Web design trends come and go. Do you remember the 2000s, when websites were textural? Backgrounds looked like torn paper in a scrapbook. Text tended to be blocky and bold. Call-to-action buttons were so glossy they looked wet. Drop shadows erupted in every direction, trying desperately to make graphic elements pop up off the page. A few years ago, designers decided that look was over, so they ran...

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Feeling Blue: To Design or Not to Design With Blue

Some Science There is a lot to be said about the color blue. To start off, let’s define the color blue. Blue is the color between purple and green. Human eyes can see the color blue when observing light with a wavelength between 450 and 495 nanometers. Blue is one of the primary pigments and along with red and yellow, it is a hue that can’t be created by mixing other pigments.  Blue...

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Are Bike Paths The Next Advertising Frontier?

Now here’s some outside-the-banner-ad thinking for you. During the month of April PepsiCo’s Naked Juice leased a unique bit of ad space from Fair Park public park, just east of Dallas, TX: the bike lanes. Naked placed special skid-free decals bearing their logo and messaging roughly every 75 feet along the path, which ran for 5 miles. To sweeten the deal (literally), Naked occasionally...

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Four Top Sites for Creative Business Cards

Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. If you’re self-employed, self-promotion is essential to your survival — but it’s also harder to come by. It can be quite costly to have someone create business...

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Connecting Brands with Content: Tumblr Launches Creatrs Network

These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients. But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else. The best brands...

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