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Tag: Branding

Brands take a Stand: Social Justice Goes Viral

Recently, a video titled “Whistling at Your Mom” has been making the social rounds. Yes, you read that right. And no, they’re not talking an innocent tune. In the Spanish-language video, a woman representing boxing gear and sports apparel brand Everlast goes on a quest to eliminate sex offenders in Peru, starting with street harassers: “7 out of 10 women are sexually harassed...

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This Social Media Cheat Sheet Will Help You Stay Out of Design Trouble

Ah, the ever-changing world of social media. Not only do marketers have to keep up with new and evolving platforms, they have to constantly keep up with new and evolving platform features. Who among us hasn’t logged into a social media account to find that the layout has completely changed? Now there’s, say, a new cover image, or a new place to add a video. Or maybe the profile photo...

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Take an Urban Street Type Safari

Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task. Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell...

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6 Reasons Why Blogging Isn’t Dead, Just Different

No one knows for sure when exactly it happened, but happen it did. You couldn’t escape the headlines: 2013 was the year the blog died. It didn’t seem right. Dead? How could this be? Why, I just saw a blog the other day. Looked pretty alive to me. Blogs didn’t die in 2013, of course. Maybe you could argue that commenting did. Or maybe, most accurately, you could argue that the blogging...

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Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content. Creating good content Content is king. Like any other piece of marketing, what you post matters. Take time to craft something that your audience will connect with, whether...

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Grow Your Presence on Instagram: Getting Started

Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this: Get in the Instagram game. Source: designspiration.net Amp up your Instagram game. What? Instagram? I know. I’ll be honest with you, I didn’t “get” Instagram at first, either. In its early days it had built up such...

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Newsjacking the Weather: A Social Media Win for Wendy’s

Dowitcher Designs HQ may be located in sunny Santa Barbara, CA, but we’re not disconnected from the rest of the country. And for the past few days we’ve been hearing all about this nasty arctic air mass that’s dipped down from, well, the arctic, and right into the middle of the continental US. It’s news-worthy, for sure. Today, alone, at least 45 daily record lows were shattered....

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The Visual Power of Infographics

They’re everywhere on the internet these days. As ubiquitous as cat photos. You’ve even seen them here, on this very blog — we like to use neat-looking ones to help illustrate key points. I’m talking about infographics. A combination of the words information and graphics, infographics are “graphic visual representations of information, data or knowledge intended to...

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How to Get the Most Out of Your LinkedIn Company Page

With well-designed graphics and high engagement, Adobe is an excellent example of a successful LinkedIn company page. So, we need to talk about your company page on LinkedIn. You do have one, right? Nevermind that. I’m just going to assume that the first thing you did when LinkedIn rolled out newly-designed company pages to everyone at the beginning of October was set yours up. The second...

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Brand Loyalty, Illustrated: Consumers and the iPhone 5

It would seem folks like their options to come in twos. Coke versus Pepsi. Cats versus dogs. Cake versus pie. And it seems the trend doesn’t stop at smart phones, because most people align themselves with one of two camps: iPhone and Android. Yes, both operating systems inspire notoriously rabid fans. But the iPhone fans just got a little more rabid, because today Apple officially announced...

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Do You Need Brand Management?

We’ve seen a lot of branding “oopses” in our time. Logos stretched out of proportion. Muddied palette colors. Overlapping text, wrong fonts, outdated graphics, and inappropriate marks. When Twitter released their new logo early in June, everyone had a good giggle over the relentlessly thorough trademark and content display policy they released along with it. Weren’t they...

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You’ve Changed. Has Your Website?

Have you really looked at your website lately? You can refresh your wardrobe. You can refresh your browser window. You can refresh yourself on a hot day with a cold drink. Is your website in need of a refresh? Websites are funny things. We hustle and sweat to put them together, we worry over every word of copy, we put a spit polish on every detail, and then we push them out into the world where...

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