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Tag: Branding

Demystifying Google+ Page Photo Dimensions

It’s been several months now since Google first debuted Google+, its answer to a social network, and new users are still joining the fray. We’ve had a lot of clients ask us for the proper photo dimensions when building out their Google+ pages. Strangely, Google doesn’t yet have that information listed in an easy-to-find spot, so we thought we’d put together this guide to...

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Lessons in Brand Personality: The LA Kings

In our office we talk a lot about developing a “voice.” Cultivating a brand personality is certainly one of the best things a company can do to attract a certain kind of customer — and keep him or her. And one of the best ways to grow that personality is through social media. But one thing companies always seem to forget is that growing a true following — building a strong...

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Twitter Pushes Out New Logo

Visitors to Twitter this week may have noticed that the ol’ bird looks a little… different. Yesterday Twitter released an updated version of “Larry,” the familiar blue songbird who delivers your tweets (yes, kiddos, storks deliver babies and a songbird named Larry fetches tweets — look it up, it’s science!). Initial reactions around the web have generally been...

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Favicons: A Comprehensive Guide to Making and Installing Them

A collection of favicons If I didn’t know any better, I’d have to wager a guess that a favicon was a character in a popular children’s video game. But I do know better, since I create favicons for every website we build. And there’s a chance that you, gentle reader, might be here looking to find out how to do just that. Now, it’s true that there are already a lot of...

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When Is A Brand Big Enough To Go Small?

AMC has just released a new poster marketing the return of season five of their seminal show Mad Men – and it’s already got the design world lining up to take sides. If you’ve never before seen it, Mad Men is a dramatic series set in the 1960s at a fictional advertising agency in New York. It deals with shifting social norms, especially as experienced through the show’s main character, Don...

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