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Tag: budget

Why you should communicate your budget upfront with your agency

Not everyone’s comfortable talking about money, even (in some cases, especially) with their agencies. But leaving budget discussions off the table is a bad idea. It can lead to misunderstandings, misalignment, and worse. Let’s look at a few scenarios. Say you really don’t have a set budget. I’ve been in the room with an agency owner who, when the client said he didn’t have a set budget,...

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Increase Your Marketing Budget

Marketers constantly juggle many projects: planning their next campaign, delivering the current one, daily business such as email, social work, and meetings. But one of their most important tasks is measuring the contribution a certain marketing campaign has on revenue and profits. Because that can lead to increases in budget and we all want that! Marketing budgets are on the rise but marketers...

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