Why you should communicate your budget upfront with your agency
Not everyone’s comfortable talking about money, even (in some cases, especially) with their agencies. But leaving budget discussions off the table is a bad idea. It can lead to misunderstandings, misalignment, and worse.
Let’s look at a few scenarios.
Say you really don’t have a set budget. I’ve been in the room with an agency owner who, when the client said he didn’t have a set budget,...
