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Tag: color

Feeling Blue: To Design or Not to Design With Blue

Some Science There is a lot to be said about the color blue. To start off, let’s define the color blue. Blue is the color between purple and green. Human eyes can see the color blue when observing light with a wavelength between 450 and 495 nanometers. Blue is one of the primary pigments and along with red and yellow, it is a hue that can’t be created by mixing other pigments.  Blue...

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Color and the Art of Persuasion

I was in an art museum once when a toddler — no more than two years old — walked up to a projection on the floor that rotated among several large corporation logos. Several flashed by and then the famous “golden arches” of McDonald’s appeared. The little girl immediately exclaimed, “Mmm, french fries!” She couldn’t yet read, but she already associated...

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