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Tag: competitor research

5 Things to know about your competitors that will improve your marketing strategy

5 Things to know about your competitors to improve marketing Chances are, you know who your competitors are. Understanding where you stand among your competitors, and more importantly, why you have that position, is a great way to improve your brand, product, and marketing.  You probably have some that are trailing you, and others that seem impossible to catch up to.    For the competitors that...

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Turn [Perceived] Competitors into Allies

The black hat SEO tactics, brand name targeting on Google ads, bad-mouthing to potential clients… Oh my! Nasty competitors can add a negative tinge to your entire workday.  Wouldn’t a life free of negative competition and full of mutual support be amazing? It almost sounds too good to be true.  We suppose that, in some situations, it is. If you have a truly toxic competitor,...

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Watching Your Competition: Conducting Competitor Research 101

Did Intel CEO Andrew Grove get it right? Do “Only the Paranoid Survive”? Well, yes, sort of. You’ve probably never been so vulnerable as you are now with the Internet and the great efficiency with which it spreads data and ideas. But it’s also easier than ever to track competing companies. Often, a company’s team members can rattle off numerous competing brands. And...

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