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Tag: Content Calendar

Creating next year’s marketing calendar

Marketers, you need to here this: October through December should be spent planning for the next year. Not that you don’t have enough on your plate between creating and deploying myriad holiday campaigns and doing end-of-year reporting. But if you want to be strategic, now is the time to work on your budget, plan ahead, and create a calendar. What is a marketing calendar and why are they...

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Social Media Marketer, Create a Content Calendar

I constantly run across articles and infographics that promise to illustrate the absolute best times for posting on various social networks. I’ve even heeded certain bits of advice, hoping that if I can master timing engagement, reach, etc. will go up. But what I’ve found is that there is no one right answer to the question of timing. You have to experiment and try multiple variations...

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