Tag: content marketing

Ways to Increase the Longevity of Your Evergreen Content

Ways to Increase the Longevity of Your Evergreen Content Let’s consider your blog page your closet. Some blog posts, while helpful at their publishing, lose relevancy (and value) over time. These blogs are the closet equivalent of purple velvet bell-bottoms. On the other hand, some content is like the little black dress that always seems to stay in style.   Evergreen content is that little black...

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Leveraging LinkedIn for Universities

Leveraging LinkedIn for Universities Did you know that LinkedIn has a page dedicated to resources for Higher Education? You do now! As a university, you should be utilizing LinkedIn to engage prospects, current students, staff, and alumni. From the LinkedIn for Higher Education page itself, here are the ways you can utilize LinkedIn for your community.   Gain a competitive advantage: leverage...

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Leveraging LinkedIn for Nonprofits

Leveraging LinkedIn for Nonprofits LinkedIn, the world’s largest professional network on the internet. You may use it to search for jobs, connect with professionals, or check in on friends’ job statuses. But are you utilizing LinkedIn for your nonprofit organization? Coming straight from the LinkedIn for Nonprofit page itself, LinkedIn can power your nonprofit in the following ways.   Hire – Find...

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How your brand can establish a presence on TikTok

How your brand can establish a presence on TikTok In 2018, TikTok launched and quickly attracted millions of creative, young individuals and has shown no signs of slowing down since then. TikTok makes it easy for anyone to go viral – whether it be a cute puppy or a mom showcasing her best dance moves, there’s content on the app for everyone. If you are interested in changing your social media strategy,...

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Want to Try Guest Blogging? Here’s How

Want to Try Guest Blogging? Here’s How Guest blogging is a great way to grow your voice and make life-long friends along the way!  Ok, maybe not life-long friends. But more likely, you can build a solid base of valuable partnerships along the way.   Guest blogging can be a foot-in-the-door practice that opens your message up to tons of interested ears and eyes. Not only does it grow your reach,...

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Marketing Terms Defined: Content Strategy

Marketing Terms Defined: Content Strategy Content marketing is so much more than just writing blog posts. While the general idea of a content strategy has always and will always be around, a lot has changed in the last couple of years on how we go about it, which leads to the emergence of new content marketing terms.    Whether or not you handle the content strategy on your team, there are many...

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Promote Your Content Beyond Social Media

Promote Your Content Beyond Social Media After hours of researching, writing, creating graphics, filming, or taping, you just finished creating a beautiful piece of content. This content will engage your readers, offer valuable insight, and offer solutions for annoying industry problems. It will change your viewer’s lives. That is – if they ever see it.    If you thought your job is done with a...

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How to Repurpose Old Content

How to Repurpose Old Content Let’s face it – constantly needing to come up with new content ideas is time-consuming, frustrating, and stressful. It’s not easy to write new, high quality content every week – which makes it even more frustrating when your content doesn’t immediately gain traction. Several writer’s blocks and short blogs later, you are probably pretty skeptical of the universal “content...

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3 Ways We Use Google Analytics to Improve Content Strategy

Google Analytics can be a rabbit hole of numbers – it is easy to get information overload and can be difficult to find actionable insights. However, this rabbit hole is also a treasure trove of custom data that has been building and growing throughout the lifetime of your company website. When done right, Google Analytics can inform a future content strategy that will get rid of the noise,...

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Should I be blogging? And other content marketing questions

Blogging as a marketing strategy has gone through many changes over the years. We used to be told that, for SEO reasons, we ought to be publishing blog content every single day! Thankfully for my fingers (and brain) that’s no longer true. Back in 2013, blogging was oft-declared ‘dead.’ Blogging wasn’t dead, of course, but it had changed. The way people across the globe take...

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The Essential Metrics of Content Marketing

Talented team of content marketers? ✔️ Well-documented content marketing strategy? ✔️ Executing the plan with style and flair? ✔️ It’s great if your content marketing team can confidently say all three of those items above have been accomplished! However, there is still one more item to check off your list to ensure the success of your content marketing and that’s to measure. You...

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Give Your Content an Extra Boost This Year

Dull content has no place in your marketing plan. You know to avoid lackluster, generic content but sometimes you’re running around and can’t devote a ton of energy into creating masterpieces. Well, this year, let’s all resolve to do our best to create content that’s better than the flood of inane and mediocre stuff flooding our inboxes and Facebook feeds. Because, let’s...

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