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Tag: content strategy

3 Ways We Use Google Analytics to Improve Content Strategy

Google Analytics can be a rabbit hole of numbers – it is easy to get information overload and can be difficult to find actionable insights. However, this rabbit hole is also a treasure trove of custom data that has been building and growing throughout the lifetime of your company website. When done right, Google Analytics can inform a future content strategy that will get rid of the noise,...

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Keywords Out, Architecture In: And Other Tips for Improving Your SEO Strategy

You thought you were finally understanding SEO, didn’t you? Joke’s on you – search has changed. Again. SEO can be very confusing! Search engine algorithms change at such a rapid rate that keeping up with the best practices for optimizing your blog so that it ranks on the first page of search engine results (SERPs) is near impossible. But inbound marketers like us are always interested...

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