content Archives - Dowitcher Designs

Tips to Try When Creating a Lead Capture Strategy

Tips to Try When Creating a Lead Capture Strategy Creating an effective and thoughtful lead capture strategy can be the difference between cultivating a revenue stream with longevity and having spiderwebs in your inbox. Lead capture can be a buzzword, but don’t overlook the benefits of the practice. Lead capture strategy is where you point your prospects in the right direction to get more information...

Tips for Increasing your Website Conversion Rates

Tips for Increasing your Website Conversion Rates Your website is your digital storefront. Your website visitors are the patrons that walk in, peruse your products, and chat with the store manager on recommendations. But what about the people that leave without touching anything? Or peek through the door, say ‘nope’ and immediately turn around and walk away? If you’re seeing a large number of website...

Writers, Don’t Dread the Rise of Video

Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer just some hot new marketing tactic that you should probably think about maybe looking into. It’s here, it’s not going anywhere, and it has proven itself as a powerful way of communicating your brand’s...

How to Create Insightful and Actionable Buyer Personas

Personas, they help get the right messaging to the right people. For some, creating personas may seem like unnecessary busy work. Past experiences tell me that’s not the case; creating personas is a crucial step that will save many a headache further down the marketing road and inform other important decisions. Maybe your team has created personas but ignores them? They’re easy to dismiss...

12 Steps to Writing Really Good Marketing Content

You know that writing great content will help drive traffic, generate conversion, and establish thought leadership, among other key marketing goals. Yet every time you sit down in front of the computer it feels like fighting a losing battle. You find a train of thought only to lose it immediately. Your main topic changes with every new paragraph. You fall asleep reading your own first draft. If...

How The Onion Gets You to Click on Ads

While we’re on the topic of native advertising, here’s something I didn’t know until now: The Onion does native advertising, too. And does it pretty well. For those who don’t know, The Onion is an entertainment media company that deals in satirized news. In other words, don’t believe what you read on The Onion, unless you want to believe that hockey fans were treated...