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Tag: conversion rate optimization

The ABCs of A/B Testing

You may have read the phrase “A/B testing” numerous times before and simply glossed over it. Or perhaps it’s a strategy that you implement on a daily basis. Either way, it never hurts to have a refresher course on the basic fundamentals. What is A/B Testing? A/B testing (also known as split testing) is beneficial for marketing and design decisions. It is a method of comparing...

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