Tag: corporate identity

How Owning Your Company Mission Statement Stimulates Brand Loyalty

This is for the people who spend 5 minutes deciding what eggs to buy based on the perceived nice-ness of the chicken pastures. Are they free-range or just cage-free? Does the carton include information on the well-being of the chickens? Extra points in they mention they name the chickens. Ultimately, the product that wins is the one that includes a “chicken of the month”...

Feeling Blue: To Design or Not to Design With Blue

Some Science There is a lot to be said about the color blue. To start off, let’s define the color blue. Blue is the color between purple and green. Human eyes can see the color blue when observing light with a wavelength between 450 and 495 nanometers. Blue is one of the primary pigments and along with red and yellow, it is a hue that can’t be created by mixing other pigments. Blue...

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Tag: corporate identity

How Owning Your Company Mission Statement Stimulates Brand Loyalty

Walmart Took a Political Stance – Should You?

Feeling Blue: To Design or Not to Design With Blue