Why Brands Embrace the “Perfectly Imperfect”
Why Brands Embrace the “Perfectly Imperfect”
Gone are the days where marketing is about depicting this “perfect life.”
What even is a perfect life? One where you use paper towels to wipe down an already spotless kitchen counter, or where foundation is applied to flawless skin?
Brands are stepping away from this tactic to show real, flawed, perfectly imperfect situations. And in the...
