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Tag: crowdfunding

Nonprofit Marketing: Why Peer-to-Peer Fundraising Still Works

What is peer-to-peer fundraising? Peer-to-peer fundraising is a type of crowdfunding, aka social fundraising. Unlike traditional crowdfunding, peer-to-peer (P2P) fundraising allows participants to raise money for a nonprofit using their own fundraising pages. It leverages existing supporters to fundraise on your organization’s behalf, making use of social networks to raise awareness...

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Crowdfunding Tips for Nonprofits

Crowdfunding. You’ve probably heard of it. As a fundraising technique, it’s really taken off in the past ten years. Loosely defined, crowdfunding is any effort to raise funds from a large number of people. Numerous projects, products, services, and even companies would not have come into existence if it weren’t for online crowdfunding. Nonprofit Directors of Fund Development are...

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