Nonprofit Marketing: Why Peer-to-Peer Fundraising Still Works
What is peer-to-peer fundraising?
Peer-to-peer fundraising is a type of crowdfunding, aka social fundraising. Unlike traditional crowdfunding, peer-to-peer (P2P) fundraising allows participants to raise money for a nonprofit using their own fundraising pages. It leverages existing supporters to fundraise on your organization’s behalf, making use of social networks to raise awareness...
