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Tag: customer journey

Questions Your Potential Customer Asks Before Buying into Your Brand

Questions Your Potential Customer Asks Before Buying into Your Brand If you were to ask many marketers what power would best help them with a growing business, many would probably tell you mind-reading. How nice would it be to not guess what is in your customers’ minds, and just know exactly what we need to say to convince our potential customers to purchase our products and services?  Alas, we...

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Forget the [Marketing] Funnel

The funnel is changing. Consumer behavior has changed and therefore so has the buyer’s journey. Now, yes – we’ve known this for years and many savvy marketing directors have already adopted full-funnel marketing strategies. But with the rise of mobile-first we have even more insights to back the claim that we need to completely rethink the traditional marketing funnel...

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