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Tag: customers

To Win Digital Advertising, Think Outside the Interruption

I’m generally a pretty relaxed person. That is, until something stands between me and the thing I want to do on the internet. Say, when I’m trying to watch a video and a commercial plays first. Or when I accidentally mouse over a link or banner and get a flyout marquee covering most of the content. Or when the whole window dims to reveal a pop-up ad, forcing me to frantically search...

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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media? It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online. But we don’t trust just anyone, though. Who makes the recommendation matters, as does...

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“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy. We all wish there was a magical formula for finding the right hour and day to post that would guarantee our content receives the most likes, shares, and engagement from our audience every time. Unfortunately, it’s not...

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Owning Your Online Reviews: Tips, Tricks, and Best Practices (Part 2)

In Part 1 I talked about why online reviews are so important to your business and how to get started on review sites. Now it’s time to discuss how to get reviews and how to manage them. Getting reviews If you haven’t bothered to look at your review site pages until now, there’s a decent chance that users haven’t yet left much in the way of reviews. And if you find yourself...

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Owning Your Online Reviews: Tips, Tricks, and Best Practices (Part 1)

Recently I extolled the virtues of online reviews for small businesses. Reviews are important for consumers, because they help sort out “good” businesses from “bad.” We’ve all had bad experiences with businesses; experiences we don’t care to repeat. And so more and more, we go online to read what others have had to say before the first visit. As much as a review...

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The Power and Value of Online Reviews

I’ve certainly done it, and I bet you have, too. You’re looking to try a different restaurant, or you’re in the market for a specific product or some new gear. So you go online and start searching for the type of business you want. Before you know it you’re scanning the ratings of all the stores in your area and scrolling through reviews. Once you’ve found one you like...

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