Illuminating Dark Social
I stumbled upon this statistic the other day and it completely stopped me in my tracks: 70% of social shares are considered dark. And that percentage is from last year; now it’s up to 80%.
But what does that mean? What is a dark social share?
“Dark Social” may sound like a Goth dance party or maybe a magic class for the overly outgoing witch or wizard but really it’s a term...