Tag: Dark Social

Illuminating Dark Social

I stumbled upon this statistic the other day and it completely stopped me in my tracks: 70% of social shares are considered dark. And that percentage is from last year; now it’s up to 80%. But what does that mean? What is a dark social share? “Dark Social” may sound like a Goth dance party or maybe a magic class for the overly outgoing witch or wizard but really it’s a term...

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Utilizing the Dark Side of the Internet

If you’re not in the marketing and/or digital world you might not be aware of these things called dark posts. It’s understandable, though, that brands don’t need all of their followers to see all of the content they create for social media, right? Certain pieces of content will inevitably be more appropriate for certain sectors of companies’ target audiences than other....

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