Tag: Design Trends

From Fool to Cool: The Art of a Brand Refresh

From Fool to Cool: The Art of a Brand Refresh It can be easy to get comfortable with the strategies, branding, and promotions that have always worked just fine. The phrase “If it ain’t broke, don’t fix it” may come to mind every time someone suggests putting time into a brand refresh or design makeover. But after a while, you may pop your head up and realize that your audience has changed, and...

10 Fonts to leave in the 2010’s

10 Fonts to leave in the 2010’s Entering a new decade is as good a time as ever to do a design ‘house-cleaning’ and discard the design choices that should be left in the 2010s. Many of these fonts are still beautiful fonts, and that in itself is the issue. When a font becomes popular, everyone wants to use it which can bring the beautiful type face to a sad, early demise. There are quite a few...

Feeling Blue: To Design or Not to Design With Blue

Some Science There is a lot to be said about the color blue. To start off, let’s define the color blue. Blue is the color between purple and green. Human eyes can see the color blue when observing light with a wavelength between 450 and 495 nanometers. Blue is one of the primary pigments and along with red and yellow, it is a hue that can’t be created by mixing other pigments. Blue...

Lobster: The New Comic Sans?

Lobster. We have all seen it. We have noticed it because Lobster is a beautiful font, with its neat details, strong personality, and a large number of ligatures, carefully designed by Pablo Impallari. The font was created in 2010 and introduced to the Google font library. It started popping up on websites, on packaging, in logos and ads. No one could resist it— just ask the 14.9 million people...

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