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Tag: digital marketing

The Resurgence of QR Codes

The Resurgence of QR Codes Do you recall how several years ago quick response (QR) codes were on everything? You know what I’m talking about: those square black and white symbols that you could scan using your Blackberry smartphone to learn more about a product? Then they kind of “died” and marketers moved on! That’s how it seems to go with many overhyped trends and technologies. But this marketing...

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How to Prep Your Business for a Digital Mother’s Day

How to Prep Your Business for a Digital Mother’s Day Every year without fail, my family gifts our mom a local plant-of-the-month subscription for Mother’s Day. She loves it so much we feel a need to repeat that same gift every year. The best part is it’s not a sacrifice to do so, as it’s just a couple of website clicks away. Convenience and gift satisfaction is through the roof with this subscription,...

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2018: A Year in Review

As we wrap up 2018, it’s nice to look back and see what highlights stood out in the past 12 months for our industry. What notable developments has the marketing and design field seen and how will that influence the year to come? The Shift of Google Google rebranded its ad lineup this summer, starting with Google AdWords. In case you missed it, the famed advertising service is now Google Ads....

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Know Your Influencers [Infographic]

The internet is all about connecting people, right? As a digital marketer, you’ve got to do everything you can to reach potential customers or donors and your website cannot stand alone. Now, I’m sure, as you scroll through your social feeds you’ve seen how people with large followings are promoting products or brands. The #sponsored or #ad included on Instagram posts may have...

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Thoughtful Tips on Facebook Advertising

There’s a tremendous amount to talk about when it comes to social advertising. And there’s a lot of information to dive into about Facebook advertising alone. We talk about the importance of visual identity and images on social quite a bit on the Dowitcher blog, so I’ll skip talking about the importance of the creative…for now. If you don’t think you need to advertise...

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Top 7 Digital Marketing Trends in 2019

It’s that time of year again, when we’re all placing bets on the hottest trends for the next year. So you know I couldn’t miss out on that. But the thing is, most trends don’t just appear out of the blue… When we look at trends for 2019, a lot of them build on things we’ve seen and experienced over the last couple of years. In fact, if you look back at our predictions for 2017, we’re seeing...

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The Effects of Social Media on Ad Spend [Infographic]

Research shows that marketers today are investing more in social networks (like Instagram), video channels, and messaging apps (like Facebook Messenger) in an attempt to reach customers and prospects in the online arenas they frequent. HubSpot’s State of Inbound reports that 46% of teams have higher budgets in 2018 and a lot of that is going to social marketing! We know, for example, marketers...

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What You Need to Know About Marketing Reporting

As an integrated marketing agency, we do lots of reporting for our clients and know that marketing + data is a crucial combination. How do organizations determine if a marketing strategy is working or whether they should even pursue a certain strategy without looking at metrics? It can be challenging, that’s for sure, but digging into analytics tools and social insights helps answer specific...

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Creating next year’s marketing calendar

Marketers, you need to here this: October through December should be spent planning for the next year. Not that you don’t have enough on your plate between creating and deploying myriad holiday campaigns and doing end-of-year reporting. But if you want to be strategic, now is the time to work on your budget, plan ahead, and create a calendar. What is a marketing calendar and why are they...

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Microsites and Landing Pages: Which is right for you?

Microsites and landing pages are used to promote specific campaigns related to a particular product or service. Before we jump into why you might want one over the other, here’s a quick rundown on what a landing page and microsite are. Landing page vs. microsite Some folks consider landing pages and microsites as interchangeable, but that’s likely because they aren’t fully aware...

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B2B Digital Marketing for the Holidays Made Easy

It’s that time of year again; every grocery store is selling pumpkins, your neighbors have spookily decorated their front lawns, the air is crisper, and soon all we’ll hear in the stores is Christmas music. That’s right – it’s holiday season. This time of year is extremely busy for businesses, big and small. Larger organizations are typically more slow to move and...

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Boost Your B2B Social Marketing

Social media continues to remain one of the most profitable and popular traffic sources for companies, including business to business (B2B) organizations. According to recent research from Content Marketing Institute 83% of B2B marketers use social media networks for traffic/client generation. The same research shows that the average B2B organization is present on six social media channels. Clearly,...

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