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Tag: digital marketing

When to outsource your digital marketing

Many companies try to keep work internal, hiring new employees to fill positions rather than outsourcing the work. People often think of outsourcing as relocating functions overseas but it can also be done locally to maximize growth potential and efficiency. Outsourced services include finance, accounting, HR, legal, and IT but I’m here to discuss outsourcing your digital marketing. Why...

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Apologizing Campaigns: Lessons Learned from Facebook, Uber, and Wells Fargo

What do you do when your company is in all the headlines for all the wrong reasons? For many large corporations, launching apology campaigns is the way to go. But regaining trust after a crisis can be costly. Brands like Facebook, Uber, and Wells Fargo are spending millions on advertising aimed to win back consumers’ trust. Facebook: There’s a lot of reason for people to be less fond...

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Marketing Automation for Team Efficiency

Marketing automation isn’t something that takes care of all your marketing for you; it boosts your existing processes. Do you have processes? Because you can’t automate a process if one doesn’t exist…You do? Good, you’re off to a great start. Back to basics: What is marketing automation? Maybe it’s one of those terms you’ve heard a million times but never...

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Key Marketing Metrics to Measure in 2018

Marketers have a whole lot of data available to them and it can be overwhelming knowing what to look at when trying to determine the success of your marketing activities. You’ve got to learn which metrics to focus on, because they don’t all matter. If you can relate to spending days on end pulling reports from your analytics platforms, sifting through seemingly endless amounts of data,...

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Marketing Terms Defined: SEO

Let’s just dive right into this one. Search Engine Optimization (SEO) is the process of improving the visibility of a website – the volume or quality of traffic to a website – in organic (unpaid) search results.  Basically, the goal for businesses is to be one of the first websites that pop up when a potential customers is browsing online. A whopping 2.8 trillion search queries...

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Content Marketing Defined

Before I get around to answering common content marketing questions, allow me to cover the basics. Whether you’re new to the marketing game, need a fresh perspective with which to look at your marketing work, or just want to be able to explain your job to your mom, this post will help. Content Marketing: Defined Here’s one official definition, via Content Marketing Institute: Content...

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Attract, Engage, Delight Customers Online with these Steps to Successful Inbound Marketing

It’s been four years since we last posted a blog on what successful inbound marketing looks like and, well, a lot has changed in the digital marketing landscape since then. The basic tenants of inbound are still there but inbound continues to evolve. Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely,...

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What is Integrated Marketing?

As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers. “Integrated marketing” has been a term used in the advertising community for decades, I’m...

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Can GIFs Be a Viable Revenue Stream?

Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to use them. If you’re thinking, “GIFs aren’t exactly new so why all the fuss now?” you’re not wrong. The file format (Graphics Interchange Format)...

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Watching Your Competition: Conducting Competitor Research 101

Did Intel CEO Andrew Grove get it right? Do “Only the Paranoid Survive”? Well, yes, sort of. You’ve probably never been so vulnerable as you are now with the Internet and the great efficiency with which it spreads data and ideas. But it’s also easier than ever to track competing companies. Often, a company’s team members can rattle off numerous competing brands. And...

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How to Create Insightful and Actionable Buyer Personas

Personas, they help get the right messaging to the right people. For some, creating personas may seem like unnecessary busy work. Past experiences tell me that’s not the case; creating personas is a crucial step that will save many a headache further down the marketing road and inform other important decisions. Maybe your team has created personas but ignores them? They’re easy to dismiss...

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7 Reasons Not to Overlook the Power of Email Marketing

How many emails do you get a day to your personal email? I’m willing to bet the answer is “too many.” And that’s part of what has contributed to the spammy reputation email marketing has. Many folks over the years have said that email marketing’s days were numbered, that it would soon become a dated technology. Despite those naysayers, email marketing is not dead....

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