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Tag: digital marketing

Predicting the Biggest Digital Trends of 2017

I’m always curious to read predictions for the coming year, and even more curious to later return to those types of posts to see what happened (and what didn’t). ‘Tis the season for a little future-facing hypothesizing, so I’m adding to the fun with some thoughts of what to expect in the digital realm in 2017. Voice Search Goes Mainstream We’ve already been seeing this, whether it’s “Hey, Siri”...

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Top Digital Marketing Trends of 2016

Don’t look now but 2016 is almost over. (Many, I’m sure, are not sad to see it go.) As a new year fast approaches let’s take this time to reflect on the past 12 months. Digital marketing is in a constant state of flux. It can be challenging to stay up-to-date on social networks and stay one step ahead of the competition on emerging technologies and strategies. Looking back, what...

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Holiday Marketing 2016 Trends and Tools

The appearance of pumpkin-flavored everything on every menu and every shelf in Trader Joe’s means one thing – Fall is finally here. (Sure, it’s 80 degrees here in Santa Barbara, CA, but I’m determined to to wear sweaters, scarves, and leggings because it’s November and I am ready for holiday weather.) With pumpkin spiced lattes comes the inevitable – a countdown...

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Social Media + Public Relations = Social PR

Social PR: The Changed Landscape of Public Relations PR isn’t as simple as two letters anymore. We exist in a digital landscape that provides us with bigger audiences, better tools, and more opportunities for connecting. Gone are the days of getting the post ready for the 5 o’clock pickup or sending the intern out to deliver a pitch. Brand ambassadors and social media now rule the marketing...

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Marketing Metrics: Measure What Matters

In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business? Which of these numbers are most important to help you figure out what is actually working and what needs to be re-tooled? There are many...

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