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Tag: digital media

Building An Online Newsroom

It goes by many names…”online newsroom,” “media page,” “press releases,” “digital newsroom”…but whatever you call it, the digital section of a website where you share PR items needs to be useful and pretty. Are you curious about what’s needed for creating a successful online newsroom? Well, then, this one’s for you! Online...

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Looking Back on the Last Decade

When we first realized that 2016 marked 10 years in business (a whole decade went by, what?!) we thought about all things that have changed in the digital landscape, from iPhones to social media networks to design trends. We reflected on how much Dowitcher Designs has grown and what we’re looking forward to in the coming years. Amber touched on several of these industry and company milestones...

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Predicting the Biggest Digital Trends of 2017

I’m always curious to read predictions for the coming year, and even more curious to later return to those types of posts to see what happened (and what didn’t). ‘Tis the season for a little future-facing hypothesizing, so I’m adding to the fun with some thoughts of what to expect in the digital realm in 2017. Voice Search Goes Mainstream We’ve already been seeing this, whether it’s “Hey, Siri”...

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Social Media Platforms’ New Mindset

so·cial me·di·a noun 1. websites and applications that enable users to create and share content or to participate in social networking. A few news items I read recently got me thinking: Have we completely grown beyond “social media”? Companies like Snapchat are certainly trying to shed the label. The ‘don’t-call-me-a-social-media-company’ company has dropped the...

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What’s In The [Ad] Forecast?

Image found on santabarbara.com Living here in Santa Barbara, California, the weather is consistently “sunny with a chance of sun.” Beach days are almost always in the weather forecast; sunny, cloudless days perfect for lazing around by the ocean are what this town is known for. And why this blog post ends here because I need to change my office for the day, immediately! Only kidding,...

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The Problem of Ad Blocking

The problem at hand for online publishers is ad blocking. The growing number of ad blocker users is a major challenge for publishers and not one they often realize needs to be addressed. Not too sure that that’s true? According to Adobe’s 2015 Ad Blocking Report, there are 198 million active ad blocking users globally. Last year, ad blocking in the United States grew by 48% and reached...

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