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Tag: E-Commerce

Twitter’s “Buy” Button Boosts Small Businesses

Twitter’s “Buy” Button Boosts Small Businesses We talk a lot about how your brand’s activity on social media helps drive conversions, but that’s a difficult thing to precisely track. You have a social conversation over here, and a purchase over there. Social data analysis can help you link the two but the distance between them sometimes still feels like the Grand Canyon. Twitter’s “Buy” button...

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Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility. Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share their personal and banking information with a store they can’t...

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Nine Common E-Commerce Mistakes and How to Avoid Them

Untitled (Shopping Cart) by Doug Aitken The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot. And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out. In other words,...

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Eight Top Tips to Optimize Mobile e-Commerce

A design that fits every device — a key priority for your online store. // Image source: designtickle.com Good news! Mobile e-commerce shot up 31% in the first quarter of 2013 — compared to 20% growth for all e-commerce, and nearly 4% for in-store. That’s a significant gain, and it underscores the building momentum that mobile retail shopping. But here’s the bad news: you’re...

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Does Your Website Have Shopping Cart Abandonment Issues?

I’ve done it before, and you probably have, too. Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s...

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Hello Google Shopping, Part 4: The Strategy

Price comparison engines are not all the same! In Part 1, we covered the old Google Product Search; in Part 2, we reviewed the changes that are taking place in the new Google Shopping; and in Part 3, we did some analysis. Now, in the final part of our series, let’s take a look at the choices merchants have before them, and how they might strategize. Alternatives to Google Shopping So if paying...

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Hello Google Shopping, Part 3: The Analysis

The way we shop online is always changing. In Part 1, we covered the old Google Product Shopping, and in Part 2, we reviewed the changes that are taking place in the new Google Shopping. Now, it’s time for some analysis. So what will come of the new paid inclusion model? Let’s take a look. The Good and the Bad Google Shopping pros: Better and more trusted product search information...

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Hello Google Shopping, Part 2: No More Free Clicks

In Part 1, we talked about what Google Product Search has been — up until now. Here in Part 2, we’ll discuss what it’s becoming. Google is in the process of phasing out free Product Search and phasing in monetized Google Shopping — in fact, it’s already started happening. Before we dive into the details, take a good look for yourself. Product Search then: … and...

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Hello Google Shopping, Part 1: Farewell Product Search

Well, it’s happening. Free Google Product Search is being phased out, and a new, paid inclusion model is being phased in. What’s Google Product Search, you ask? Fair enough. It is a legitimate question. Product Search has been incorporated into Google for so long that’s it’s become a seamless part of the search landscape. This picture will help identify the old Product Search...

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