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Tag: ecommerce

Holiday Marketing Tactics 2017

The holidays are here! Are you ready? If you’re a fellow marketer, they’ve probably already been on your mind for months. This time of year still manages to sneak up on a lot of us, though. I found this fun infographic from MDG Advertising I thought I’d share. It’s titled, “10 Essential Holiday Marketing Tactics for 2017.” It’s not too late to implement...

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Holiday Marketing 2016 Trends and Tools

The appearance of pumpkin-flavored everything on every menu and every shelf in Trader Joe’s means one thing – Fall is finally here. (Sure, it’s 80 degrees here in Santa Barbara, CA, but I’m determined to to wear sweaters, scarves, and leggings because it’s November and I am ready for holiday weather.) With pumpkin spiced lattes comes the inevitable – a countdown...

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Google Eliminates Sidebar Ads But Don’t Freak Out

You’ve probably used Google once or twice in the last few weeks. We know you had to look up the recent ‘dog or food?’ photo collages that were blowing up the internet (our favorite was ‘puppy or bagel?’). But more importantly, while you were Googling, did you notice anything different? In the past, searches for products would pull up a few paid ads in the search results page (SERP)....

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