Tag: Email Marketing

Tips to Keep Your Emails Out of the Spam Folder

Tips to Keep Your Emails Out of the Spam Folder An email is still an effective form of communication from brands to consumers. But only if you make it into the inbox. Emails that land directly in spam folders may as well have been sent into a black hole.    The last thing you want to be perceived as is spam – so make sure to take steps to keep your emails out of the spam folder!   The Golden Rule:...

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Common Email Marketing Questions and How to Answer Them

Common Email Marketing Questions and How to Answer Them Email marketing is no new task, but not many businesses can claim they cracked the code on how to consistently engage their audience with email campaigns.  Most professionals have multiple email addresses receive hundreds of emails a day – that means that it’s more competitive than ever to grab the attention of and engage your audience.   At...

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3 Nonprofit Email Automations to Try

3 Nonprofit Email Automations to Try All nonprofits (and many companies in general) have similar pain points surrounding time constraints. One major problem is reaching out to an audience regularly, while still having time to take on every other important project. Each team member wears several hats, and there isn’t enough time in the day to complete every task. However, you need to constantly...

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Send B2B Newsletters People Want To Open

If you are a human, every Tom, Dick, and Harry want you to subscribe to their newsletter.  In 2019, the average business email will receive 126 emails per day. How many of those 126 emails go unopened? If you’re like most of the population, a vast majority. Even with the sea of ignored emails, we all have a choice few ‘golden nugget’ B2B...

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Spread the Love!

Roses are red, violets are blue, … Valentine’s Day is coming! It may feel like you only just finished unwrapping your Christmas gifts. Heck, some of you may still have your decorations up. But everybody’s *favorite* Hallmark holiday is right around the corner. If you’re in the world of marketing, you probably quickly switched gears at the beginning of January and are now...

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Holiday Marketing Tactics 2017

The holidays are here! Are you ready? If you’re a fellow marketer, they’ve probably already been on your mind for months. This time of year still manages to sneak up on a lot of us, though. I found this fun infographic from MDG Advertising I thought I’d share. It’s titled, “10 Essential Holiday Marketing Tactics for 2017.” It’s not too late to implement...

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For Better Email Performance, Keep Subject Lines Short and Personal

Email marketing is one of my favorite topics to talk about. Not only is email still as effective and valuable a communications tool as it was decades ago, it offers numerous ways to engage with and deliver relevant content to your target audiences. I read somewhere recently that the average worker receives more than 100 emails per day.* How many of those get read? How many get sent to the spam...

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Tips To Increase Email Engagement

Back in 1978, the first marketing email was sent out by one Gary Thuerk, Marketing Manager at Digital Equipment Corporation. Gary sent an email to approximately 400 people promoting DEC machines and, while it did lead to a spike in sales it also led to the term “spam” – unsolicited, unwanted mass messaging. Despite its spammy reputation, email has made a name for itself as an...

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What is Integrated Marketing?

As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers. “Integrated marketing” has been a term used in the advertising community for decades, I’m...

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Email Design Trends: 2017 is the Year of Interactive Emails

For about a decade, the technology behind email didn’t change much. But the last five years or so have seen a quasi-revolution in email marketing. Marketers knew that email has one of the strongest (and easiest to track) ROI and they began to see even more return when they leveraged technology that was inline with messaging being distributed across multiple channels. The world went mobile...

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Increase Email Conversions with Segmentation and Personalization

Email marketing has changed dramatically since the early days of the Internet, when all we had access to was 1990s-era AOL. It is no longer about how many emails were sent to how many subscribers; e-blast techniques are passé. Today’s email marketer knows the power of segmentation and personalization. Why? Because the focus is on quality. And segmentation and personalization are two, er,...

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7 Reasons Not to Overlook the Power of Email Marketing

How many emails do you get a day to your personal email? I’m willing to bet the answer is “too many.” And that’s part of what has contributed to the spammy reputation email marketing has. Many folks over the years have said that email marketing’s days were numbered, that it would soon become a dated technology. Despite those naysayers, email marketing is not dead....

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