Email Marketing Archives - Page 2 of 2

Turn Your Email Signature into a Free Marketing Tool

Most of us are wise enough to know that ‘Sent from my iPhone’ is not a valid email signature. But then again, most of us simply list our contact information in our signatures and never give it a second thought. Well, I’m here to give you a second thought. Because the space at the bottom of your emails can be more than just a place to put your phone number and your website —...

TinyLetter: Email Marketing Minus the Selling

I’m curious. How many TinyLetters arrive in your inbox every week? If you’re currently picturing a particularly diminutive piece of mail you must read with a magnifying glass, then maybe we need to back up a step first. TinyLetter is an email marketing platform developed by the same folks behind MailChimp, but the similarities stop there. There are no specialized templates to choose...

Email Marketing Fundamentals: 7 Point Checklist

Despite its sometimes spammy reputation, email marketing is still considered one of the most effective methods for reaching and engaging customers by marketers. In fact, data from marketing software company HubSpot offers the following impressive data points revealing the success of email as a marketing channel: 91% of consumers check their email daily. 77% of consumers prefer email for marketing...

How to Optimize Your Welcome Emails for More Conversions

To ensure you’re getting the most out of your marketing emails, it is important to take a fine tooth comb to your tactics to be certain you’re optimizing for every possible opportunity. One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails. These emails are often sent after a visitor to your website signs up for your online newsletter...

Get Responsive With Your Emails Or Get Left Behind

Email is going “responsive,” but don’t expect it to start talking back to you just yet. Even as website development has rapidly evolved over the years, email has stayed notoriously, stubbornly stuck in 1999. Why? Because of the idiosyncratic methods that individual email clients — Gmail, Yahoo!, Outlook, Apple Mail, and so on — use to render emails for viewers. In plain...

Social Sharing Equals Success in Email Marketing

Social media is over-hyped. I get that. It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons seem so ubiquitous, one starts to wonder if they’re even effective. Have they simply become visual noise that people have learned to ignore on their screen, like display or text ads? GetResponse...

Tag: Email Marketing