Tag: engagement

Tips for Creating the Best Visual Content

If you’ve been a marketer for longer than a minute, you know that the more visual your content is, the better. Why? The brain processes visuals 60,000 times faster than it does text. Content with relevant images gets 94% more views than content without. Tweets with images on Buffer receive 150% more retweets.1 You already knew this, of course. But what a lot of folks don’t know is...

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Hey Marketers, Your Prospects Aren’t Goldfish

They say never read the comments, but I did. And for once, I didn’t regret it. I just came across this infographic from Wyzowl on the problem of shortening attention spans and how they affect marketing. It points to research which suggests that between 2000 and 2015, the average human attention span decreased from 12 seconds to 8.25 — down to roughly the average attention span of a goldfish....

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8 Ways to Put Live Video Streaming to Work for Your Brand

We’ve learned that live video streaming is a big, valuable marketing tool, and it’s only getting bigger and more valuable. But how can you actually use it to your advantage? I’m glad you asked. Ways you can add live streaming to your content marketing toolbox #1 Share events Attending a conference or a industry event? Be the “eyes and ears on the ground” for customers...

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Live Video Streaming is Here. Where are You?

Be Here Now, Ram Dass wrote in 1971. I could be wrong, but I’m pretty sure he wasn’t talking about live video streaming then. The funny thing is, today he very well could. Now it’s finally possible for anyone to be here or anywhere else, at any time — maybe not physically but virtually, via a real-time feed. And it’s all thanks to a tool most of us already keep in our...

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To Win Digital Advertising, Think Outside the Interruption

I’m generally a pretty relaxed person. That is, until something stands between me and the thing I want to do on the internet. Say, when I’m trying to watch a video and a commercial plays first. Or when I accidentally mouse over a link or banner and get a flyout marquee covering most of the content. Or when the whole window dims to reveal a pop-up ad, forcing me to frantically search...

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Video Content Marketing Can No Longer Be Ignored

Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion. Why now? Well, it’s good timing, technology-wise. We have readily-available tools (smartphones and tablets) and infrastructure (data and wifi networks) to stream video with fewer interruptions than ever before. But we also have the world’s attention. More mesmerizing...

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Social Marketing Inspiration: Tootsee Roll Mom

Here’s a dose of real-life social marketing inspiration for you, from the least likely place you’d expect it: a dancing pregnant woman. Yuki Nishizawa and her spouse, Connell Cloyd, were about to have a baby. Bracing through painful waves of contractions in her room at Brigham and Women’s Hospital in Boston, MA, Yuki hit play on her iPad and… began to dance? It’s not...

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Boost Your Organic Reach on Facebook

I’m a stickler for good grammar and spelling. Perhaps to a fault — but there’s no wrong in doing things correctly. And that goes double if you’re representing your business. That’s why I was initially reluctant to share this infographic on Facebook engagement from Quick Sprout with you. Because the advice is solid, but one of the very first lines uses “you’re”...

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Target the Best Social Content Length

They say more is better but I can think of several examples where that’s just not true. More dental work, for one. More time spent in line at the DMV, for another. But one example that doesn’t come to mind so easily is, well, the length of your social content. I’m not a fan of blog posts that are simply a scant handful of words and a link back to the original article, but the solution...

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Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo! The technical Follow the rule of thirds. When shooting, imagine that your image is divided up into three horizontal and three vertical sections, and align visual...

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Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on. And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more...

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Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore. And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds. But what most folks don’t understand is how viral content gets to be viral in the first place. That’s...

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