Facebook Archives - Page 5 of 5

Facebook to Advertisers: Never Fear, Exchange Is Here!

Facebook is finding a new way to answer the needs of advertisers. In a well-timed response to the criticism they’ve received about their paltry advertising network, Facebook recently announced their plans to launch real-time ad bidding inside the next few weeks. Google and other companies already use this technology to better target ads to consumers. The new advertising program is called Facebook...

In an Advertising Battle Between Facebook and Google, Who Wins?

We’ve guided many clients on their first forays into online advertising, and we’ve noticed that a lot of times folks want to jump into a network just because they’ve heard it’s popular. Well. Popularity and success don’t necessarily mean the same thing — particularly when it comes to marketing. Wordstream recently put out an excellent infographic that compares...

Target the Best Time to Tweet and Share

The goal of social media communication is to get as many eyes on your message as possible, right? Right. We’re aiming for interaction — we want people to reply to, reshare, or retweet our posts. Otherwise we’d all be talking into a void, and the internet wouldn’t be nearly as fun and engaging. Plus the production of cat memes would drastically taper off, and then what would...

Why Your Fan Base Matters & How to Grow One

By now most people recognize that having a social media presence and interacting with current and potential customers online is a good thing. You know that connecting with people on and offline is important for your business and brand. But you might not know the statistics behind having that online fan base, and why that fan base really matters. The most recent infographic from KISSmetrics shows...

Tag: Facebook