Pokémon GO: A New Marketing Tool or Short-Lived Fad?
Pokémon fever is once again gripping people worldwide as the beloved 1990s card game comes to life for millions of smartphone users. If you haven’t heard of Pokémon GO, you’ve probably …well, actually we’re not sure how that would have happened as it has been all people can talk about (on- and off- line) for a week now. Even if you live under a rock, miles from civilization,...
