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Tag: Google Adwords

A Look at Google Ads

Have you said goodbye to the old AdWords and hello to the new Google Ads? Back in July, Google began transitioning accounts to the new interface. The update and new look is intended to provide advertisers with more great resources for managing the ever-changing world of paid search advertising. It’s an uber-competitive environment and Google Ads is there with its shiny new reporting and automation...

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Expanded Text Ads: A/B Test Complete

Expanded text ads were first announced in May of this year, at the Google Performance Summit. Once again, Google had changed the game. The launch of the extra-long ads with double headlines was specifically intended to provide mobile users with more information. When ETAs were first launched, Google boasted of an average CTR increase of 20% in early tests. ETAs went live in Google Adwords starting...

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