Tag: Google

Answers on Google Question Hub

Answers on Google Question Hub There are over 2 billion websites on the internet that cover every topic under the sun thousands of times over. And after all that, we can still come up with questions that are unanswered on the internet with a quick google search.   Google is constantly trying to find ways to improve the content on Search Engine Results Pages for searchers and promote higher quality...

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How to Improve your Google Presence Immediately

How to Improve your Google Presence Immediately Google in all its ever-changing, secretive, confusing glory. Even the experts that dedicate their careers to understanding Google are always playing catch-up. You can start working towards SEO goals, through writing new content, on-page optimization and working on website health updates. But even after all that work, you may not see major results...

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2017: A Year in Review

It’s officially the last few days of 2017. (And it feels like I was writing our Top Digital Trends of 2016 just yesterday.) How is it that the end of the year always manages to sneak up on me? Well, at least it is a perfect time for reflection; reviewing the previous year is one of the best ways to prepare for the next twelve months, after all. I thought I’d take a quick look back to...

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Revisiting Internet Relics, Part One

Oh, 1996. The year when every other woman had “The Rachel” haircut, big overalls and tiny backpacks were in fashion, and The Wallflowers kept reminding us that we could drive it home with “One Headlight.” Well, a lot can change in 20 years. For example, ladies have moved on to styling their hair in “The Monica” (okay, just kidding). But while big overalls and...

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How Google Is Turning Virtual Reality Into Current Reality

We all know that video is the next big thing. But Google is already on to the next next big thing. And they’re betting that thing is going to be virtual reality. Virtual reality is, of course, a technology that simulates how we experience the world from inside our bodies. Viewing photos and watching videos can be deeply engaging, but there’s still a distinct sense of physical separation...

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Google Announces Big Changes

Google announced a slew of major updates and new products at the Google Performance Summit in San Francisco on May 24, 2016. This annual event is for key Google AdWords and Analytics customers and shares sneak peaks into new features, product plans, research, and more. Google has been making big announcements in the spring for several years now and they usually center around mobile. This year was...

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Google Eliminates Sidebar Ads But Don’t Freak Out

You’ve probably used Google once or twice in the last few weeks. We know you had to look up the recent ‘dog or food?’ photo collages that were blowing up the internet (our favorite was ‘puppy or bagel?’). But more importantly, while you were Googling, did you notice anything different? In the past, searches for products would pull up a few paid ads in the search results page (SERP)....

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What if Google Let You Publish Directly to Search?

It’s a presidential election year, and you know what that means! It means it’s time for the candidates to start sending you messages directly through Google search results. Uh, what? Well, it might sound a bit crazy at first, but Google is doing just that. They’re currently testing “an experimental new podium” that allows presidential candidates and other publishers...

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Google Has a New Logo and We All Have a Lot of Work to Do

Google has a new logo and it’s exhausting. Not the logo itself, mind you. But I’ll get to that in a minute. Google’s products — and the devices with which we use those products — have evolved drastically since 1998. It’s simply not the same company anymore. So it makes sense that they’d be ready to unveil a change like this: Here’s a side-by-side...

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Is Your Website Ready for Mobilegeddon?

Stock the (virtual) pantry. Batten down the (cyber) hatches. Mobilegeddon is coming. Yes, it’s true. On April 21st Google will begin using mobile-friendliness as a ranking factor in search results. For now, this algorithm change affects searches conducted in any language on any mobile device worldwide — but I’d venture to guess that desktop search rankings won’t be too far...

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Scam-Stoppers: Google’s Efforts to Protect You from Bad Ads

Let’s face it, there’s an element to online advertising that feels a bit sketchy — like Vegas before the Strip got cleaned up. Maybe it was all those garish flashing banners and tricksy popups of the 2000s that put us off, but there’s still something about an online ad that raises suspicions. Well, Google is working hard to change that. And it’s starting from within. Last...

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How to Reap the Rewards of Google & Twitter’s Romance

Have you heard? After a four-year hiatus, the King of Search and the Queen of Social are getting back together. Google and Twitter recently announced an agreement to integrate tweets into Google searches. Google can technically find and index tweets now, but at 6,000 tweets per minute this “firehose” of data is impossible to crawl and capture without direct access. With the deal in place,...

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